
Sam Knowles-Data Storyteller
MEET SAM ► Master data storyteller, helping companies and brands make smarter use of data. I’m known for... | Lewes, Lewes, United Kingdom
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Sam Knowles-Data Storyteller’s Emails sk****@hb****.org
Sam Knowles-Data Storyteller’s Phone Numbers 4418584384121800274****
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Sam Knowles-Data Storyteller’s Location Lewes, Lewes, United Kingdom
Sam Knowles-Data Storyteller’s Expertise MEET SAM ► Master data storyteller, helping companies and brands make smarter use of data. I’m known for my ability to craft impactful, evidence-based stories rooted in data and statistics that have the power to persuade others to take action. I’m the author of the 'Using Data Better' trilogy of books with Routledge: 2018's award-winning "Narrative by Numbers", 2020's best-selling "How To Be Insightful", and 2022's critically-acclaimed "Asking Smarter Questions". I’m an in-demand keynote speaker, trainer, and podcaster. DATA STORYTELLING ► Leaders in marketing, research, insight, and analytics come to me when they’re concerned their teams aren’t making data work hard enough for them. Some are frustrated that their data-driven stories don’t engage target audiences because numbers overwhelm narrative. Others are under pressure to surface and articulate genuine insights but end up having to make do with just data points or casual observations. And a few are frustrated that the questions they ask don’t yield relevant, useful data that could drive the business forward. PUTTING YOUR DATA TO WORK ► There are six Golden Rules of data storytelling which, when applied consistently to the stories you tell, enable your organisation to sound like a person and talk that rare business dialect: Human. Using data to underpin your storytelling requires humanity, empathy, and understanding the data tolerance of your audience. Finding and using only relevant data, avoiding the Curse of Knowledge, and balancing the emotional with the rational are skills that amplify storytelling impact. Analytics + Storytelling truly does = Influence. SPECIALITIES ► Data storytelling, insightful thinking, asking smarter questions. Best-selling author, Professional Speaker, Trainer, Mentor, Podcaster, Consultant. WEBSITES ► www.insightagents.co.uk, www.narrativebynumbers.com, www.HowToBeInsightful.com, www.asksmarterqs.com LET'S TALK ► Ring the bell 🔔 on my profile to get notified about my posts. Message me on LinkedIn, email [email protected], follow me on Twitter @samknowles and @insightagents
Sam Knowles-Data Storyteller’s Current Industry Harvard Business Review
Sam
Knowles-Data Storyteller’s Prior Industry
Fleishman Hillard
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The Portman
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Beer Davies
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University Of Sussex
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Kaizo
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Salt Pr
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Echo Research Part Of Ebiquity
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Real Chemistry
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Insight Agents
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Ebiquity
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Harvard Business Review
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Work Experience

Harvard Business Review
Advisory Council Member
Sat May 01 2021 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Insight Agents
Founder & Managing Director
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Insight Agents
Chief Data Storyteller
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Present
Ebiquity
Director, Reputation Practice
Sun Dec 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Wed Apr 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Real Chemistry
Group Director, Strategic Planning
Mon Apr 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)
Echo Research Part Of Ebiquity
Joint Managing Director
Tue May 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time) — Fri Mar 01 2013 00:00:00 GMT+0000 (Coordinated Universal Time)
Echo Research Part Of Ebiquity
Integrated Services Director
Thu Sep 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Apr 01 2012 00:00:00 GMT+0000 (Coordinated Universal Time)
Salt Pr
Planning Director
Sat Apr 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon Aug 01 2011 00:00:00 GMT+0000 (Coordinated Universal Time)
Kaizo
Principal Consultant
Sun Jun 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time) — Sat Apr 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
University Of Sussex
Tutor in Experimental Psychology
Mon Oct 01 2001 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Oct 01 2006 00:00:00 GMT+0000 (Coordinated Universal Time)
Beer Davies
Account Director
Thu Jun 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time) — Thu May 01 2003 00:00:00 GMT+0000 (Coordinated Universal Time)
The Portman
Director of Public Affairs
Sun Mar 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time) — Mon May 01 1995 00:00:00 GMT+0000 (Coordinated Universal Time)
Fleishman Hillard
Account Executive
Wed Aug 01 1990 00:00:00 GMT+0000 (Coordinated Universal Time) — Sun Mar 01 1992 00:00:00 GMT+0000 (Coordinated Universal Time)